Public Relations for North East Culture
NOW North East provides targeted public relations support for artists, venues, festivals, and cultural organisations across the region. We combine our extensive media contacts, deep understanding of the North East creative landscape, and proven track record in event coverage to deliver PR that genuinely connects with regional and national audiences.
Our approach is straightforward: we tell compelling stories about the people, places, and events that make North East culture distinctive. Whether you're launching a new venue, promoting a festival, building an artist's profile, or securing coverage for a cultural programme, we bring the local knowledge and media relationships that get results.
We've built strong connections with regional press, online publications, broadcasters, and cultural media through years of active documentation and engagement with the North East creative scene. These aren't just contact lists – they're genuine working relationships that help us place your story where it matters.
Our PR Services
Media Relations – Press release writing and distribution, media pitch development, and journalist liaison. We know who covers what in the region and how to frame your story to capture their attention.
Content Creation – Professional photography, promotional copy, social media content, and feature articles. All created with an authentic North East voice and tailored to your audience and objectives.
Event Publicity – Comprehensive PR support for festivals, performances, exhibitions, and cultural events. From advance publicity and preview coverage to live event documentation and post-event follow-up.
Profile Building – Strategic PR planning for artists, performers, venues, and organisations looking to raise their profile locally, regionally, or nationally. We develop campaigns that build momentum and create lasting visibility.
Press Coverage Coordination – Managing press attendance at events, arranging interviews and photo opportunities, and ensuring media requirements are met professionally and efficiently.
Crisis Communication – Responsive support when situations require careful management, clear messaging, and rapid media response.
Why Work With Us
We're embedded in the North East creative community. We attend the events, we know the venues, we understand the challenges cultural organisations face, and we're genuinely invested in seeing our region's arts scene thrive. This isn't corporate PR from an outside agency – it's strategic communication from people who live and work in the culture we're promoting.
Our photography background means we deliver PR packages with professional imagery included, saving you time and budget while ensuring visual and written content work together seamlessly. We understand deadlines, we respond quickly, and we deliver what we promise when we promise it.
Whether you need ongoing PR support or project-based assistance for a specific event or launch, we tailor our services to match your needs and resources.
Let's talk about how NOW North East can amplify your message and connect you with the audiences that matter. Get in touch to discuss your PR requirements.
